Running a knife company and a YouTube channel at the same time can be challenging. Earlier this summer, I decided to change the format of my channel, and since then I’ve been considering how to share more content with you in a way that feels natural.

One idea kept coming back: why not make it more fun and loosely produced? I’m already comfortable making short, unpolished videos for Instagram and Facebook—just me talking to the camera about what’s happening right now. So why not bring that same format to YouTube?

My goal is simple: to give you a closer look into the daily life in my shop and studio. I still plan to share the more produced videos with a clear message and polished editing, but in between you’ll now also see vlog-style snapshots from my day-to-day work.

So instead of overthinking it, I just went ahead and did it. The new video has almost no editing—no intro, no outro music—just me talking directly about what’s going on right now.

I’d love to hear what you think about this type of content. Do you enjoy the more spontaneous format? Do you have questions or suggestions for topics you’d like me to cover? Just hit reply and let me know.

Thanks so much for following along.

Stay inspired,

Jens Ansø